High visibility identity signage for the National Media Museum

A shining beacon to visual culture, illuminated signage for the National Media Museum by M4 UK Ltd and Applelec is now brightly glowing across Bradford City Centre.

To deliver maximum visibility to the museum’s identity signage, the lettering features LED illumination with a kick. Applelec’s built-up letters were face illuminated with a double line of high brightness SloanLED V Series modules and internally painted satin white to aid light reflection.

Katie Waterhouse, Applelec sales manager said: ‘Based across Bradford from the National Media Museum it’s so rewarding to see the sign on the drive to work each day, especially now the dark nights accentuate that dazzling white illumination. This is a stunning project to close celebrations on our 15 years of trading.’

Sign installations at height can present challenges and with a curved building frontage and glass facade directly below the lettering, this project was no exception.

Stuart Williams, M4 UK Ltd project manager, explains: ‘The curvature of the building meant a cantilever scaffold was required for installation access to the final four letters of the sign. Due to the scale of the letters they were taken up in the museum’s lift and passed out onto the scaffold. Below us was a glass canopy so we were extremely careful not to drop anything from the scaffold!’

The sign is approximately 15 metres in length and features 850mm high letters but despite its scale and brightness it is highly energy efficient, drawing just 450W in total. The SloanLED modules and power supplies used in the letters are supplied by Applelec with a five year warranty.

Credits: Photography by Vector Photography

 

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