Applelec's faux neon range NeonLux dazzles as new branding for Winter Lights
For this year’s Winter Lights festival in central London, Applelec worked in collaboration with art design studio Kinetech Design to create new, faux neon signage for the lighting event.
Held in one of London’s major business districts, Winter Lights returned for its fifth year, illuminating Canary Wharf with 21 unique and interactive light art installations. For the event, Applelec’s acrylic, neon-style LED letter range, NeonLux was selected to recreate the Winter Lights logo, replacing the previous fragile neon glass signage with a more robust and energy efficient solution.
Keith Watson, Visual Arts Curator of Canary Wharf Group said: ‘One of the themes for this year’s Winter Lights event was sustainability, which we wanted to carry through to the event branding itself with a more environmentally friendly system to the neon glass signage. Applelec’s NeonLux delivered on this, not only with the low energy LEDs, but the sturdiness of the acrylic letters significantly lowered the risk of damage, providing reusable signage for future Winter Lights events.’
Manufactured from 30mm thick block acrylic, the Winter Lights logo was mounted on to a rustic metal mesh framework, where the stacked letters reached a height of 1675mm and spanned a total width of 3605mm. Delivering striking and even illumination, the lettering was embedded with crisp white, 6500K SloanLED LED modules to provide face illumination, which dazzled through the opal acrylic of the NeonLux lettering, achieving attention grabbing signage at the entrance way to the event.
Andy Armitage, National Product Manager for Applelec’s Display Division said: ‘NeonLux can be manufactured in a variety of styles and to faithfully replicate the previous signage, the artwork for the new logo featured rounded ends to mirror the design of traditional glass, neon letters. The robust construction of the acrylic letters combined with the cool running of the thermally managed, SloanLED LED modules meant the product was safe to touch, making it ideal for its low-level installation.’